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Professional Brazilian smoothing, without formaldehyde
Borabella True Professional is a Brazilian haircare brand built for high-performance smoothing and treatment, trusted by salon professionals and chosen for long-lasting, polished results at home. Its "intelligent" formulas deliver alignment, shine, and frizz control through modern straightening systems designed to work without formaldehyde.
Borabella True Professional is a Brazilian haircare brand built for high-performance smoothing and treatment results, trusted by salon professionals and chosen by customers who want long-lasting, polished hair at home. Known for "intelligent" formulas developed to deliver alignment, shine, and frizz control, Borabella focuses on modern straightening systems designed to perform without formaldehyde, while supporting hair that has been previously treated with other chemical services. It is also an excellent choice for anyone looking to achieve a Brazilian blowout-style finish: sleek, glossy hair with controlled volume and reduced frizz.
At the heart of the brand is the iconic Não Chore Mais line, known for a more comfortable application experience and a results-driven approach to hair alignment and volume reduction. For a naturally straight finish with a silky touch, Silk 3D (Selagem 3D) helps seal the cuticle, enhance gloss, and keep frizz under control. Perfecta (BioDefinitive System) is a formaldehyde-free smoothing option developed for long-wear results with a refined finish, and Bóratx (hair botox) targets conditioning and manageability while helping reduce excess volume.
In Brazil, Borabella is widely associated with professional credibility, including ANVISA registration for regulated compliance and added confidence for international buyers seeking authentic Brazilian hair straightening and treatment systems.
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Every product is 100% authentic, sourced directly from official Brazilian brands.
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Borabella Não Chore Mais Professional Smoothing Kit (Step 1 + Step 2) – 2 × 350 ml or 2 × 1 L For salons and experienced professionals, consiste...
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Borabella Professional Brazilian Blowout Kit – Não Chore Mais Shampoo + Smoothing Treatment + Selagem 3D – 3 × 1 L Deliver a refined, high-gloss...
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Borabella Não Chore Mais Step 1 Clarifying Shampoo, 11.83 or 33.81 fl oz The Step 1 clarifying shampoo in the Borabella Não Chore Mais professiona...
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The Borabella Pra Tudo Shampoo is a multifunctional cleansing treatment that goes far beyond basic washing. Its innovative formula delivers gen...
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The Borabella Day Use Super Nutrition Kit is a complete daily care system designed to deeply nourish the hair, restore natural vitality, and ke...
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The Borabella Scalp Repair Professional Kit is a complete 3-step treatment system developed for clients whose scalp has been compromised by agg...
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The Borabella DayUSE Post-Chemical Daily Home Care Kit is a professional 2-step system developed specifically for the daily maintenance of chem...
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Borabella Pra Tudo Shampoo + Hair Mask Kit – 330 ml + 300 g or 1 L + 1 kg The Borabella Pra Tudo Shampoo + Hair Mask Kit brings together the two...
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The Borabella Day Use Super Repair Kit is a complete daily care system developed to reconstruct and strengthen fragile, brittle, or chemically ...
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The Borabella Day Use Super Hydration Kit delivers a luxurious, intensive hydration experience that restores softness, manageability, and natur...
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Borabella DayUSE Super Post-Chemical Shampoo – 8.45 fl oz (250 ml) is the home-care shampoo Brazilian salons hand over after a progressive, a strai...
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Borabella Pra Tudo Shampoo, Biokeratin & Brush Kit A cleansing step that leaves hair feeling clean and ready for conditioning.Kit — 1 x 33.81 ...
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Borabella Pra Tudo 25 Actives Shampoo – 4-Pack A cleansing shampoo for soft-feeling, manageable hair.Pack of 4 — 4 x 11.16 fl oz (330 ml), 44.63 f...
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Borabella Day Use Super Repair Conditioner – 8.45 fl oz (250 ml) is the conditioning step of the reconstruction routine, with the protein trio Bora...
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Borabella Day Use Super Repair Shampoo – 8.45 fl oz (250 ml) is the daily cleansing step of Borabella's reconstruction routine, formulated for hair...
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Borabella Day Use Super Nutrition Shampoo – 8.45 fl oz (250 ml) is the daily cleansing step of Borabella's nutrition routine, built around a blend ...
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Borabella Day Use Super Nutrition Conditioner – 8.45 fl oz (250 ml) is the conditioning step of the nutrition routine, with a blend of precious oil...
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Borabella Day Use Super Hydration Shampoo – 8.45 fl oz (250 ml) is the first step of the Brazilian brand's daily hydration routine: a gentle cleans...
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Borabella Day Use Super Hydration Conditioner – 8.45 fl oz (250 ml) is the second step of the Brazilian daily hydration routine, made to give dry h...
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